Executive Design + UX Leader | Advisor | Speaker
Portfolio
“Tra-digital” creative, visual and UX design.
I have a proven record of leading in-house creative teams, establishing interdependent design culture and delivering design as strategy. Some of my greatest work will never appear in my portfolio because it's the teams I've built and the generation of design leaders I've helped groom and develop over the past 20+ years.
The Creative Stepping Stone
As the Vice President of SCADpro, Savannah College of Art and Design's in-house design, research and innovation studio, I led the business development team to generate more than 80+ industry-sponsored projects per year, pairing innovative companies with the brightest creative students, alumni, and professors.
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SCADpro is the stepping stone for students into their creative professions. SCADpro students are the designers, thinkers, and influencers of tomorrow. We integrate multiple disciplines, offering partners innovative concepts and solutions. We research, develop, and deliver polished and professional results all within an academic setting.
Back To College
SCADpro partnered with the superstore to make this back-to-college season sharper and smarter than ever. Dreaming up dorm décor inspo, fashion must-haves, and degree-specific truisms, 19 talented SCAD students from various disciplines delivered top-tier, social-savvy content for Instagram and TikTok that’s nothing short of scholastic and fantastic.
Create Joy, Give David Yurman​
Diverging from the traditional video series often featured in fashion marketing, David Yurman’s 2024 holiday campaign titled “Create Joy, Give David Yurman” used computer-generated imagery and XR camera tracking with real-time rendering technology to merge real and digital worlds together.
That's Fair
The acquisition of Fair by Shift was crucial in building out the 'Amazon used car marketplace' vision, accelerating Shift's roadmap and enabling them to launch this new capability in Q2 2022. Our team, talent, technology, and deeply established dealer relationships at Fair were key to the deal and successful exit in May, 2022.
Get Your Fill
This case study tells the story of how we solved for the evolution of fulfillment options on the product information page (PIP). An "Oscar Goes To Moment" where Design influenced thinking, broke down silos, created an interdependent team sport and delivered significant business value for the company.
The Original
Social Network
This case study tells the story of innovation during the early days of mobile (2012); how we created cultural transformation within AVON, changed how Representatives managed their business, relationships and repositioned the original social network from “Ding Dong” to “Tap Tap.”
Smashes, Thrashes + Hits
I have delivered award-winning, delightful and compelling experiences for brands of all sizes, across various industries. My work has been featured in multiple news outlets, research organizations like Forrester and L2 Gartner, national television spots, industry leading podcasts and in multiple Apple WWDC keynotes.